"Place" is not a topographical concept, but an anthropological one; it implies the relationship an individual has with that space and the different characteritics the relationship may have: historical, cultural, emotional, aesthetic or simply a fond memory. For this reason, in some ways, a place is always branded.
Without this relationeship with human beings, with an individual that observes and feels what he or she sees, the place becomes a mere expanse or space. These are what we call NON-PLACES.
In moderm society a series of places exist, ever more frequent, that turn out to be practically invisible to us, despite attempts to the aesthetically more visible.
Non-places didn't exist in the past. They are comtemporary, anonymous junctions, spaces where people must coexist for a short time, be it to wait for a plane, train or tram that is yet to arrive. These non-places only leave time for short eye contact between people who will never see each other again. (1a)
Non-places turn the people into mere parts of a whole, a whole which integrates and desintegrates at random are is symbolic of moderm humanity and even more so of the future. The passenger or user of the non-place maintains a purely contractual relationship with the sapce, bound together by a plane or train ticket and doesn't have any identity except for that on their ID.
Non-places are evolving with user-friendly architecture, light spaces, pleasant and cosy interior desings, warm atmospheres, comfortable furniture and colour; lots of colours. Sometime with big contrasts and other time with soft, pale tones. All these shapes, desings and colours look to please us, to seduce us, as if they wabts to establish a minimal relationship and the change in classification from "space" to "place".
(1a) Augé, M. anthropologist. Non-places, Ed. Gedisa